Kia Soul has earned yet another honor.
The Soul has claimed the top-spot in the J.D. Power 2013 Automotive Performance, Execution and Layout (APEAL) Study in the “Compact Multi-Purpose Vehicle” category.
J.D. Power’s APEAL Study examines what consumers like about their vehicles after 90 days of ownership. This year’s study ranked cars based on responses from over 83,000 drivers compiled between February and May of 2013.
The Kia Optima ranked 2nd in the “Midsize” category, while the Kia Rio took 2nd place in the “Sub-compact” segment.
- Engine and transmission
- Ride, handling and braking
- Comfort and convenience
- Cockpit and instrument panel
- Heating, ventilation, and cooling
- Sound system
- Styling and exterior
The results help buyers make informed decisions as well as assist designers and manufacturers to make more appealing vehicles.
The APEAL Study is now in its 18th year, although it was completely revised and updated for 2013. The new study now focuses more on new technologies and features to better reflect current trend in the automotive industry.
Another Trophy for the Kia Soul
The Kia Soul has been one of the most awarded vehicles of the year.
It won the top spot for its segment in the Strategic Vision’s Total Quality Index, the Car Connection called it one of the best used hatchbacks available, Edmunds dubbed it a great car for pet owners, Kelley Blue Book said its one of the coolest cars under $18,000, and Reader’s Digest put it on the list of Best Deals Under $15,000.
The recent honor from J.D. Power is especially note-worthy because it results from real-world drivers who have spent significant and legthy time with the vehicles.
Kia has become an industry leader for design, quality, safety and user-friendly technology, and delivering all of these world-class attributes at a great value is central to our brand promise.
– Michael Sprague, Kia VP of marketing
Technology is a major factor in Kia’s popularity. Watch this short video to learn more about Kia’s UVO infotainment system:
McGrath Kia: Proudly Serving Iowa City and Cedar Rapids
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