The Kia Soul ranked highest in its segment in the annual Total Quality Index Study by Strategic Vision.

The list was created by surveying new car buyers who purchased their vehicles from September to November of 2012.

The Soul was #1 in the small multi-function segment with the highest score.

Survey finds Kia Soul is the Best

2013 Kia Soul

17,000 buyers were surveyed in what Strategic Vision calls a “comprehensive and actionable concept”.

Anyone who has driven a Kia Soul won’t be surprised by these results.

The Kia Soul is one of the most technologically advanced yet surprisingly affordable cars on the market.

The Kia Soul was also named a Best Deal Under $15,000 by Reader’s Digest.

What makes this honor so significant is that the results came from people who purchased and have driven the Kia Soul, as well as the competition. While reviewers spend a day or an afternoon with a vehicle, the people producing the results of this study drive them every day.

“Since its release in 2009, the Soul has been a prime example of Kia’s commitment to providing our customers with vehicles that feature world-class design, inspired driving dynamics and cutting-edge technology, all at an impressive value,” – Michael Sprague, Executive V.P. Marketing and Communications

Take a look at some of the technologies available in the award-winning Kia Soul:

  • Auto-dimming mirror
  • Bluetooth
  • USB port
  • Universal electronics holder
  • Kia adapter cable

These features and more have made the Kia Soul a great car for technology-minded individuals.

McGrath Kia: The Spot for a Kia Soul in Cedar Rapids

If you are in the market for a new or used car, stop by McGrath Kia today and take a free test drive.

We have a long list of high-quality Kias, so give us a call today and learn what we can do for you!


If you have any questions about the Kia Soul, fill out a Pre-Approval Form and we’ll reach out to you with more information.