For the first time in Kia’s history, the brand is in the top ten in J.D. Power’s highly regarded Initial Quality Study.

White 2013 Sorento

2013 Kia Sportage led the Sub-Compact CUV segment

The study tallied reported “problems” of vehicles, measuring the average amount of problems per 100 vehicles.

The industry average for this year’s study was 113, with Kia coming in at 106.

Kia tied with Hyundai and Mercedes-Benz for the #10 position.


Two Kia Vehicles at the Top of their Class

The study also released the top vehicles in individual segments, with two models from Kia took top positions and many others in the top three.

White 2013 Kia Soul

2013 Kia Soul leads the Compact Multi-Purpose segment

The Kia Soul was #1 in the Compact Multi-Purpose Vehicle segment, while the Kia Sportage tied the Buick Encore for the leader position in the Sub-Compact CUV category.

The brand as a whole made vast improvements with gains that outpaced the industry average and resulted in Kia’s best overall score ever.

These vehicles helped Kia achieve the top ten status that it now officially enjoys. As Kia continues to innovate and progress as an automaker, you can expect the quality of Kia’s vehicles to progress as well.

“Achieving top-ten status within the industry reflects just how far the Kia brand has come in improving the ownership experience and vehicle quality for our customers and advancing value to new levels of sophistication across our entire model line”

–          Byung Mo Ahn, Group President and CEO, Kia Motors America

Study Finds Overall Quality Continues to Rise

Although some household names like Ford, Volkswagen, and BMW were below the industry average, J.D. Power and Associates found that overall automotive quality continues to rise across the board.

“The manufacturers have gotten really, really good at building high-quality products. Quality now is not just ‘Does it work?’ It’s a matter of how it works and is it simple and enjoyable to operate.”

–          David Sargent, VP of Global Automotive Practice at J.D. Power

High Quality Kias for Cedar Rapids and Iowa City

If you are looking for a great vehicle from a top-ten automaker, then you need to visit McGrath Kia immediately.


Give us a call at 888-619-8282 and we’ll help you find the right Kia to fit your needs.

From the sporty Optima to the versatile Sorento, Kia has a high quality vehicle to fit all your needs.