Thanks to a history of sustainability and environmental performance, Kia Motors has been named to Interbrand’s list of 50 Best Global Green Businesses.

Kia-logoFor the list, Interbrand assessed businesses primarily on two factors: market perception, and the actual environmental performance.

Kia was named #37 on the list. This comes on the heels of Kia Motors being named to the 100 Best Global Brands 2012, where the company landed at #87.

Fuel-efficiency in Kia Cars and SUVs

For an automaker, the most obvious source of green-minded performance comes from fuel-efficiency ratings.

While many manufacturers are trying to maintain compliance, Kia has worked to consistently remain ahead of national and global emissions standards. Kia continuously improves its average fuel consumption over a wide range of vehicles.

Kia has implemented the latest green technologies into its growing lineup under the EcoDynamics umbrella. Kia has developed hybrid powertrains for the brand’s Forte models in Korea and Optima models in the U.S. and abroad, and has used plug-in technology, full-electric vehicles, and even spear-headed hydrogen fuel-cell electric vehicle initiatives.

Here are some of the fuel-efficiency number for Kia’s most popular vehicles:
Numbers from U.S. News & World Report, highway mpg.

  • 2013 Kia Optima Hybrid: 40 mpg
  • 2013 Kia Rio: 37 mpg
  • 2013 Kia Soul: 30 mpg
  • 2014 Kia Forte: 37 mpg

More than Just Saving Gas at the Pump

While Kia’s efforts to save gas consumption and harmful emissions are highly commendable, it is also important to recognize the efforts that Kia has made in the manufacturing and design process.

Kia has worked to increase total operating efficiency, which not only saves resources but also creates more affordable cars, and to reduce water consumption during manufacturing.

We applaud Kia Motors’ efforts aimed at sustainability in all facets of its global operations that have enabled the company to be named as one of our Best Global Green Brands 2013.
– Jez Frampton, Global CEO of Interbrand.

About Interbrand

Interbrand is a global brand management and consultant company operating in nearly 40 offices on every continent except Antarctica.

According to the company’s website, the group brings a diverse range of of thinkers to develop branding techniques and analyze current global brand performance and perception.

Green-Minded Technology for Cedar Rapids and Iowa City

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