Kia Motors of America has made two significant announcements in helping education-based charity and non-profit programs.
One uses hands-on learning to teach teen drivers how to stay safe behind the wheel, while the other assists school teachers in finding donations for specific learning projects.
Both of these projects continue Kia’s well-established tradition of philanthropy and community outreach.
Kia Furthers Partnership with DonorChoose.org
Kia is launching a funding campaign that will put the company’s total impact to $5 million in just two years.
Earlier this year Kia highlighted DonorsChoose.org in a marketing campaign with NBC’s show “The Voice” and made contributions to the charity group’s effort to rebuild 60 classrooms destroyed by the tornadoes in Oklahoma.
How DonorsChoose.org Works
The site lets teachers register donation requests for specific needs or projects. For example, teachers can request donations for needed books, calculators, music and art supplies, science equipment, and even funding for class trips.
Donors can then go online, browse the specific requests by subject, age group, location, etc., and donate to the specific project or school of their choosing.
Like science? Donate to science projects. Read a lot? Donate to literature and book requests. Live in Waterloo? Donate to schools in that area. It’s just that simple.
Kia Teams With B.R.AK.E.S. To Teach Teens Safe Driving Habits
Kia support, which includes 32 Kia vehicles, will provide teenage drivers with a curriculum which includes an array of defensive techniques and awareness of the dangers of distracted driving.
The free, hands-on training covers five specific categories:
- Accident Avoidance/Slalom: Simulates hazards and forces students to make split-second reactions
- Distracted Driving: Demonstrates the dangers that texting, cell phone use, and other distractions present during driving.
- Drop Wheel/Off Road Recovery: Teaches effective recovery from drop-wheel situations by regaining control and returning to the roadway.
- Panic Stop: Instructs students in proper braking techniques, effects of ABS, and how to control braking at the shortest distance possible.
- Car Control and Recovery: Uses a wet skid pad to simulate slick road conditions, teaching students to recover from over-steer and under-steer skids.
The 3-1 student-teacher ratio ensures personal attention and individual instruction to each student, maximizing the effectiveness of the courses.
McGrath Kia in Hiawatha
We are proud to be a small part of Kia Motors of America, one of the most charitable and outreaching companies in the world.
If you are interested in learning more about Kia’s excellent vehicles, give us a call at 888-619-8282.
You can even fill out a Contact Form and we’ll reach out to you with more information.