DC Sorento 2 sideKia has completed their successful 10-month charity partnership with DC comics with a Justice League inspired Kia Sorento.

The Justice League Sorento was unveiled at a special event during the 2013 San Diego Comic-Con.

The gorgeously designed Sorento is the eighth and last in a lineup of DC superhero Kia vehicles, created to raise funds and awareness for the “We Can Be Heroes” giving campaign, which focuses on hunger relief in Africa.

While the previous DC-inspired Kia vehicles featured individual characters, the recently released Sorento displays the entire Justice League roster, with noteworthy characters like Batman, Superman, Wonder Woman, and the Flash in stunning presentation.

The attention-grabbing design was created by comic book artist and DC Entertainment Co-Publisher Jim Miller, who completed the car in front of a live audience.

Kia and DC Entertainment: Heroes for a Worthy Cause

The newest DC superhero Kia is the centerpiece for an online auction, with benefits going to the “We Can Be Heroes” campaign, which has contributed 2.3 million dollars to hunger relief in the Horn of Africa and has helped over 5 million people.

The online charity also features DC comics inspired artwork from popular artists. Another major piece in the auction is Justice, a large-scale profile of Batman painted in symbolic African colors: yellow, green red, and black.

“Auctioning the Justice League-inspired Sorento is the perfect way to finish off what has been a very positive and successful partnership between Kia and DC Entertainment to benefit the ‘We Can Be Heroes’ campaign.”

– Micheal Sprauge, VP, Kia marketing

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