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How Kia Motors Stole the 2014 Chicago Auto Show

The Chicago Auto show wrapped up this week after two weeks of impressive displays and historic debuts. As the largest auto show in the country, the Chicago Auto Show

Almost every automaker was present, but it was Kia that stole much of the spotlight, so how did they do it?

With hundreds of vehicles in attendance, three vehicles in particular helped Kia become the darling of the Chicago Auto Show.

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Kia Motors America: A Carmaker on the Move

It’s easy to overlook a brand like Kia.

It doesn’t have the century-long history like the big American and Japanese carmakers. Chances are high you didn’t grow up riding to school in a Kia crossover or car.

But Kia doesn’t dwell in the past; it’s a brand moving forward, and 2014 just might be one of the most important years in the brand’s 20 year history.

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Kia Shows Off High-Tech Prowess at Consumer Electronics Show

Kia is already known for its high-tech vehicles, enhanced by systems like UVO eServices, which delivers convenient connectivity and functionality.

Cars like the Forte, Optima, and Sorento have blown away the competition, especially in the categories of infotainment and technology.

But the brand isn’t standing still, as the experts at Kia have shown their tech-capabilities at the 2014 Consumer Electronics Show in Las Vegas.

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“Red Zone” Soul Continues Kia’s Special Edition Prowess

2Kia is continuing their trend of exciting, expressive, and unique vehicles with a new special edition for the 2014 Kia Soul.

The “Red Zone” Soul, which features one-of-a-kind styling and features, will show the Soul’s sporty side and give drivers even more choices when they start shopping for a Kia Soul.

Kia knows how to make great special editions, so another impressive Soul comes as little surprise.

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Lady Gaga Helps Kia Hamsters Get a Slick New Look

Running to Red CarpetThe Kia Hamsters, one of the most recognized advertising mascots of all time, are now sporting a slimmed down, slicked back look, thanks to multi-platinum and Grammy Award-winning artist Lady Gaga.

The newest Kia commercial, a montage of the hamsters going from frumpy to fit and finishing with a red carpet strut, debuted after Lady Gaga’s performance at the 2013 MTV Video Music Awards.

“Totally Transformed” also features Kia’s design-guru and company president Peter Schreyer working on the sleeker and sexier 2014 Kia Sportage.

Kia Hamsters Go from Thick to Thin

Take a Look at “Totally Transformed”:

The Kia Hamsters: The Surprising Sensation

The Kia Hamsters debuted in 2009 with the commercial “A New Way to Roll”, which showed stationary hamsters spinning a wheel and going nowhere. Enter the Kia Hamsters, riding in a sleek Kia Soul, and the sensation began.

Kia Hamster commercials go hand-in-hand with popular music. Songs featured in these spots include LMFAO’s Party Rock Anthem, and songs from artists like Black Sheep and Goldfish.

Take a Look at the First Kia Hamster Commercial:

2014 Kia Soul: Totally Transformed

Although the Kia Soul is already one of the most popular vehicles available, winning honors and awards like Best Deal Under, $15,000, Coolest Cars Under $18,000, and topping the J.D. Power APEAL Study, the designers and engineers at Kia are not sitting still.

They have added a wide variety of design features, while maintaining the Soul’s recognizable look and feel.

2014 Kia SoulXenon headlights compliment the front grille, while vertical LED lights accent the rear.

On the inside, the 2014 Kia Soul has heated and cooled seats, an engine start button, and lighting that responds to audio cues and changes color and intensity based in the music track.

“Now in its second generation, the Soul maintains its individualistic edge with a fresh take on its iconic design as well as a ‘Totally Transformed’ driving experience, and the hamsters have followed suit by getting fit and developing a new fashion sense.”

– Michael Sprague, KMA’s VP of Marketing

2014 Kia Soul for Cedar Rapids and Iowa City

The 2014 Kia Soul is going to continue the Soul’s tradition on hip, youth and young-at-heart attitude.

Call McGrath Kia today at 888-619-8282 to learn more about these incredible vehicles.



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Video: Learn About Kia’s UVO eServices Infotainment System

Kia is one of the most technologically advanced automotive brands, with favorite cars like the Soul, Optima, Forte, and Sorento leading the way in design and infotainment.

One feature that has helped Kia rise to the top of the automotive world is the UVO eServices system, which is continually recognized as one of the most convenient and easy-to-use infotainment programs on the market.

UVO eServices: Creating a New In-Car Standard

Wyatt Snoddgrass of McGrath Kia Helps Explain Kia’s UVO eServices system:

Available in Kia vehicles right now, the advanced UVO eServices system will help drivers have a smooth, hassle-free driving experience.

This system is setting the bar for in-car technology and convenience, and drivers can expect to see many other companies attempt to replicate Kia’s lead, both in technology and design.

UVO eServicesObviously, we’re a little biased towards Kia cars and the UVO system, so take a look at what a couple of the most popular automotive and technology publications are saying:

“Overall, UVO eServices’ Google integration seems really solid. It’s helpful being able to search for destinations using your phone or via the web before you even get inside your car. Not only is it faster and more efficient, but it’s probably a lot safer than whipping out your phone while driving.”

– Amir Iliaifar of Digital Trends

“The system provides a number of handy convenience features designed to give owners a certain peace of mind for their safety and for their car’s health. We think the biggest boon here is the automatic 911 dialing, but the system’s maintenance and diagnostics features will also ensure that owners complete recommended services.”

– Andrew Ganz of Left Lane New

Proudly Serving Iowa City and Cedar Rapids

Call McGrath Kia today at 888-619-8282 to learn more about the UVO eServices infotainment system.


We have a wide selection of vehicles, including brand-new Kias and high-quality used cars from a wide range of brands.

You’ll love our friendly, no-hassle approach, so give us a call today!


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McGrath Amphitheater is Cedar Rapids’ Next Great Venue

The McGrath Amphitheater is almost ready for concerts and events, and we couldn’t be more proud to be a part of this exciting venue!

A small opening with a local concert is expected to held on August 30, 2013.

Along with excellent venues like the U.S. Cellular Center and Hawkeye Downs Speedway, the new amphitheater is going to contribute to the already thriving Cedar Rapids entertainment scene.

There will be a limited opening season of concerts throughout the fall, and a full slate of events is already being scheduled for next spring, most likely starting around May of 2014.

Proud to Be a Part of Cedar Rapids

This family-friendly venue will be a great part of the increasingly vibrant Cedar Rapids community.

Right now, the McGrath Amphitheater is slightly behind schedule. Wet conditions earlier this year and rising river levels have caused delays in construction, but this hasn’t dampened our enthusiasm for this new venue or the city of Cedar Rapids.

“Enthusiasm breeds enthusiasm. People are excited about what is going on in Cedar Rapids, and the business community wants to be out in front and support these facilities.”

-Cedar Rapids Mayor Ron Corbett

The initial naming-rights contract is for 5 years, but we honestly hope this partnership lasts much longer.

We expect the McGrath Amphitheater to attract regional artists as well as up-and-coming stars. The types of artists coming to the McGrath Amphitheater will be very diverse, so everyone should be able to attend a concert they will enjoy.

The area will also double as a city park, creating a year-round space for enjoyment and recreation.

This is a great time to be a part of Cedar Rapids, and the McGrath Amphitheater is the perfect venue for us to get involved with. We are proud to contribute to the city’s expanding entertainment and recreation facilities.

When this venue is off and rolling, it will be a great place for the families and individuals of Cedar Rapids to hangout, enjoy some music, and have a great time.

Most importantly, we can’t wait to see you at the McGrath Amphitheater!

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Kia Reaches Top Ten in J.D. Power’s Quality Study

For the first time in Kia’s history, the brand is in the top ten in J.D. Power’s highly regarded Initial Quality Study.

White 2013 Sorento

2013 Kia Sportage led the Sub-Compact CUV segment

The study tallied reported “problems” of vehicles, measuring the average amount of problems per 100 vehicles.

The industry average for this year’s study was 113, with Kia coming in at 106.

Kia tied with Hyundai and Mercedes-Benz for the #10 position.


Two Kia Vehicles at the Top of their Class

The study also released the top vehicles in individual segments, with two models from Kia took top positions and many others in the top three.

White 2013 Kia Soul

2013 Kia Soul leads the Compact Multi-Purpose segment

The Kia Soul was #1 in the Compact Multi-Purpose Vehicle segment, while the Kia Sportage tied the Buick Encore for the leader position in the Sub-Compact CUV category.

The brand as a whole made vast improvements with gains that outpaced the industry average and resulted in Kia’s best overall score ever.

These vehicles helped Kia achieve the top ten status that it now officially enjoys. As Kia continues to innovate and progress as an automaker, you can expect the quality of Kia’s vehicles to progress as well.

“Achieving top-ten status within the industry reflects just how far the Kia brand has come in improving the ownership experience and vehicle quality for our customers and advancing value to new levels of sophistication across our entire model line”

–          Byung Mo Ahn, Group President and CEO, Kia Motors America

Study Finds Overall Quality Continues to Rise

Although some household names like Ford, Volkswagen, and BMW were below the industry average, J.D. Power and Associates found that overall automotive quality continues to rise across the board.

“The manufacturers have gotten really, really good at building high-quality products. Quality now is not just ‘Does it work?’ It’s a matter of how it works and is it simple and enjoyable to operate.”

–          David Sargent, VP of Global Automotive Practice at J.D. Power

High Quality Kias for Cedar Rapids and Iowa City

If you are looking for a great vehicle from a top-ten automaker, then you need to visit McGrath Kia immediately.


Give us a call at 888-619-8282 and we’ll help you find the right Kia to fit your needs.

From the sporty Optima to the versatile Sorento, Kia has a high quality vehicle to fit all your needs.

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Luxury Comparison: Kia Cadenza vs Lincoln MKZ

If you want to treat yourself to a luxury sedan, you’ve probably considered the usual lineup of luxury-oriented brands like BMW, Mercedes-Benz, Lincoln, and Cadillac.

But there are other brands are making a challenge for the luxury market, and they deserve your attention too.

Kia is looking to ruffle a few luxury feathers with the all-new 2014 Kia Cadenza. But how does this car compare to the established elite?

Lincoln, one of the historic brands in the luxury segment, is looking to bounce back from recent slumps with the 2013 Lincoln MKZ, which started arriving to dealerships this year.

The 2014 Kia Cadenza also arrives this year, making it a perfect opponent for Lincoln’s luxury sedan.

The Lincoln MKZ takes on the 2014 Kia Cadenza

Cadenza vs MKZ

The Luxury Showdown:

Luxury seekers often look at three important factors; factors that often separate the luxury brands from the rest of the crowd.

Infotainment: Luxury brands are expected to be comfortable and convenient, with an easy-to-use system that makes driving both fun and easy. Kia is already known for having excellent infotainment features, and the Cadenza is loaded with systems like the harmonious UVO eServices. The 2013 Lincoln MKZ, however, has been criticized for a clunky, confusing infotainment system.

Luxury Features: Kia has put all the bells and whistles in to the Cadenza, and it has many features that the Lincoln MKZ lacks. For example, the 2014 Cadenza has power-folding mirrors and fog-lamps standard, while both are unavailable of the 2013 MKZ. Also, the Cadenza has standard rain-sensing wipers, while MKZ buyers will need to pay more for that option.

Spaciousness: Once again, the Kia Cadenza simply has more. According to US News Ranking and Reviews, the Cadenza has 40 inches of front headroom, while the Lincoln MKZ has less than 38. It also has better headroom for rear passengers, and a larger truck.

For luxury vehicles, those three factors make a big difference. With wins in infotainment, luxury features, and overall space, the Kia Cadenza easily knocks off the 2013 Lincoln MKZ.

Excellent Vehicles for Cedar Rapids and Iowa City

If you are interested in the all-new Cadenza, call McGrath Kia today at 888-619-8282 and we’ll help you learn more.

 You can even fill out a Contact Form and we’ll reach out to you immediately.


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McGrath Kia’s $5,000 Test Drive Giveaway is Here

McGrath Kia’s $5,000 Test Drive Giveaway is Here!

All you have to do is come out to McGrath Kia in Hiawatha, take a test drive in any brand-new Kia car or SUV, and you’ll be automatically entered to win five thousand bucks!

Interested in an SUV? Test drive a new Sorento. Prefer four-door sedans? Test drive a brand-new Forte. We even have sporty coupes and versatile hatchbacks. Not matter what new Kia you choose, you’ll be entered to win $5,000!

The winner will be announced later this summer, so stop in soon and take a test drive in a Soul, Forte, Sorento, or any other high quality Kia vehicle.

Cedar Rapids and Iowa City’s Kia Location!

McGrath Kia is proud to serve the Cedar Rapids and Iowa City area with stylish, affordable vehicles. Stop by our location today and take a test drive- you could win $5,000!

Give us a call now at 888-619-8282 and learn more about out friendly service and excellent new car inventory.

If you have any questions, fill out a Contact Form and we’ll reach out to you with more information.

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