Blake Griffin, NBA superstar and Kia’s global ambassador, is back in action with a new campaign of commercials showing the slam-dunking athlete saving the world, “one Kia Optima at a time”.
In a series of eight television spots, Griffin teams with comedian Jack McBrayer to form “The Griffin Force”, debuting tonight (Oct. 28th) during the NBA’s season tip-off doubleheader.
Griffin Getting Back to Kia Optima
Take a look at the preview video:
As you can see from the teaser video, the ad campaign will use off-kilter comedy to show the Griffin-McBrayer duo fighting to save the world from poor decisions, specifically from driving boring, uninspiring cars.
If you look closely at the above video, Griffin halts a shopper from browsing a website titled “lamevehicles.com” and McBrayer chases off a man before the person can drive his 2013 Toyota Camry.
Another spot, called “Zipline” will begin airing in early November and will show The Griffin Force saving citizens from making terrible life choices by showing a smarter, better, and more attractive way: the 2014 Kia Optima.
“The Optima is one of Kia’s most popular vehicles, and Blake Griffin continues to help us increase awareness and enhance our brand image by fostering connections with basketball fans across the country.”
- Michael Sprague, Executive VP of Kia Motors America
Griffin Continues his Kia Ads
Griffin has shown a surprising knack for comedic advertisements, but the Kia partnership originally started with his athletic abilities. During the 2011 slam-dunk contest, Griffin leaped a Kia Optima and made a powerful dunk, winning the competition.
He has helped grow the brand and brought attention to Kia’s technology-rich, attractively-styled vehicles.
Kia even created a Facebook game featuring Griffin, and the athlete also starred in a series of comedic spots where he traveled back in time to visit his younger self.
Cedar Rapids and Iowa City’s Kia Connection
If you want a car that is fun, exciting, attractive, and affordable, then you need to call McGrath Kia today at 888-619-8282.